St. Patrick's Day ID

Client: All Scripps-Owned TV and Radio Stations
Project: St. Patrick's Day Holiday ID
Role: Concept, Graphic Design, Motion Graphics

From concept to final execution, each asset was designed to celebrate the St. Patrick's Day holiday. Used by all EW Scripps-owned broadcast and radio stations to use live on-air during broadcasts, online with social media posts, and streamed on OTT (over-the-top-television) devices.

Files hosted on Box, delivered by email (HTML and MailChimp), and uploaded to Vizrt and Chyron.

Motion graphics designed to celebrate the St. Patrick's Day holiday. Concepted, designed, and animated by Marielis Wilkinson for WFTS-TV (ABC Action News) to use in their live broadcast.

St. Patrick's Day template image shown over live on-air broadcast background.

St. Patrick's Day brand box, which lives in the lower-third bar during live on-air broadcasts.

Facebook profile and cover images created for all broadcast and radio stations to celebrate St. Patrick's Day.

Screenshot of the St. Patrick's Day Facebook cover image, with specs and guidelines included.

Twitter profile and cover images created for all broadcast and radio stations to celebrate St. Patrick's Day.

Screenshot of the St. Patrick's Day Twitter cover image, with specs and guidelines included.

St. Patrick's Day holiday ID email.

HTML coded in DreamWeaver. Delivered to all stations through MailChimp.

Side-by-side view of the St. Patrick's Day holiday ID email, HTML coded in Dreamweaver.