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Baxter - ISPD Booth Design

Client: Baxter Healthcare
Project: 2012 ISPD Booth Layout Design
File: Presentation Document
Role: Concept, 3D Models, 3D Textures, Renders, Graphic Design

*ISPD = International Society for Peritoneal Dialysis

Presentation for Baxter Healthcare's tradeshow booth design at the 2012 International Society for Peritoneal Dialysis (ISPD) Conference. With the exact footprint measurements, I concepted, 3D modeled, and textured different layout options that best displayed the product, marketed to all who passed by the booth, and attracted the most attendees to engage in the on-booth tactic.

Presentation Cover Page

Presentation Cover Page

2012 ISPD Conference's tradeshow floor diagram provided by vendor.

2012 ISPD Conference's tradeshow floor diagram provided by vendor.

2012 ISPD Booth Layout – Overhead View & Measurements

2012 ISPD Booth Layout – Overhead View & Measurements

2012 ISPD – Baxter Tradeshow Booth – Panel A

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panel A

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panel B

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panel B

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panel C

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panel C

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panel D

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panel D

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panels E1 & F1

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panels E1 & F1

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panels F2 & E2

*Refer to Overhead View and Measurements page.

2012 ISPD – Baxter Tradeshow Booth – Panels F2 & E2

*Refer to Overhead View and Measurements page.

2012 ISPD Booth Layout – 3D Render – View A (Overhead)

2012 ISPD Booth Layout – 3D Render – View A (Overhead)

2012 ISPD Booth Layout – 3D Render – View B

2012 ISPD Booth Layout – 3D Render – View B

2012 ISPD Booth Layout – 3D Render – View C

2012 ISPD Booth Layout – 3D Render – View C

2012 ISPD Panels – Booth Layout Render – View D

2012 ISPD Panels – Booth Layout Render – View D

Additional layout (Option B – View A) shared with the Client during the design process.

Additional layout (Option B – View A) shared with the Client during the design process.

Additional layout (Option B – View B) shared with the Client during the design process.

Additional layout (Option B – View B) shared with the Client during the design process.

Additional layout (Option B – View C) shared with the Client during the design process.

Additional layout (Option B – View C) shared with the Client during the design process.